Lost without
Transformation
The future of
cancer therapy
Expanding the
product portfolio
Change of
Perspective
upcoming
upcoming
Research & Thesis
Strategic Design
About
In an ever faster changing world, organisations face the challenge of fundamental change - but change means uncertainty, resistance and disorientation. This thesis explores the role of strategic design as a powerful tool to guide organisations through profound change. Because real transformation begins where we work together.
Lost Without
Transformation
Analysis of KTM's Corporate Identity
Racing performance, the rush of speed and competitive spirit are essential, with which KTM establishes a clear identity for ambitious riders.
PURITY: outstanding design and uncompromising functionality.
PERFORMANCE: the focus on technical and emotional peak performance.
ADVENTURE: overcome personal limits in character, ability and instinct.
EXTREME: the construction of motorbikes that intense riding pleasure.
01
Exposed
components
Overlapping
textures
Bold
colours
02
Analysis of KTM's design Language.
Sharp, angular design language, combined with minimalist and lightweight construction, emphasises functionality and a futuristic appeal. The bold orange, black and white colour scheme is iconic, instantly recognisable and underlines KTM's extreme personality. Exposed mechanical components give the vehicles a raw, rugged look. The combination of overlapping surfaces with different surface textures blends seamlessly into the bold design.
Analysis of Technical key Restrictions.
When building a Bluetooth speaker, certain aspects are crucial: the enclosure's volume to optimize sound quality, the integration of reliable technical components for performance, and user-friendly controls for ease of operation.
03
Size
Minimum is 1-5l
Components
Speaker,
Interface
On/Off, Connect, Volume
Transformation as chance of implicit things
A challenge for mankind
Within Design
01
Process
The double diamond process and the iterations typical of the design process offer the opportunity to strategically accompany a transformation and react flexibly to new information. It offers the opportunity to elaborate implicit rules.
02
Principles
As change is a major challenge for people and they are an important part of organisations, the basic principles of human-centred design offer the methodology to identify pain points through empathy and to address them in communication.
03
Communication
Design is communication; it uses visual, spatial and interactive elements to convey information, generate emotions and convey meaning. Design appeals to its target group, draws their attention and helps to convey messages clearly and comprehensibly.
Transformation through orientation - orientation through design
Design as an approach offers the opportunity to analyse the corporate transformation on the basis of what is implicit in the company and to present the further development in a coherent way, so that those involved are included in the transformation on the one hand and find their own point of view in the transformation on the other.
Design creates an opportunity for exchange and understanding and can thus create the basis for trust in the joint organisational transformation. The designer's task is to create the space in which everyone can orientate themselves in the transformation.
About
At the beginning of its development, the SolidCAR-T concept of the Laboratory Automation and Bioproduction Technology Department of the Fraunhofer IPA was dedicated to the development of new concepts for production facilities. In order to support this project with the skills of a designer, the concept of a vision for cell therapy production was developed in collaboration.
Bachelor Projekt
Research
Workshop
Visualisation
The future of
cancer therapy
Research sheet
INTERVIEW WITH EXPERTS
"Ein ganz essenzieller Aspekt ist ein zentrales Gefäß"
​‘One very essential aspect is a central vessel’
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Initial approaches for the concept
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Centrally controlled system
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Physically separate modules
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Requirements for hygiene, premises, documentation
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Technical realisation
-
Basic understanding of cell processing
DERIVATION FROM PERSONA
In order to fulfil precisely this requirement in the vision, expert employees were asked to answer a qualitative questionnaire with specific questions about potential future users.
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Potential user
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Average age: 27-40
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Education: Academic degree
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Laboratory experience: 3-7 years
​
Needs: Detailed protocols, checking products during the process flow, precise work instructions, clear operation
Fears: Overlooking process steps, Not enough control steps, Unforeseen events, Technical failure, Problems with replenishment of consumables.
​
Digital Workshop's
Two workshops were held to identify restrictions and bring together the ideas of various stakeholders. Significant results were obtained on dimensions, interfaces and handling. One of the most important findings is the central position of the cell cassette within the concept and the potential user journey.
VOLUME MODEL
The assessment of the dimensions of a cell-cassette was considered again in the analysis. It should become clear how such a volume can be interpreted beyond theory.
MARKET ANALYSIS PROCESSING
An analysis of the market reveals four different approaches to realising production. It is clear that there is a lack of technology that is cleanroom-independent, decentralised and well scalable.
VISUAL MARKET ANALYSIS
Companies in the laboratory equipment sector invest in styling to varying degrees. A clear design should reflect the corporate identity of the Fraunhofer Institute and at the same time take into account the requirements of the target group. It is also important to incorporate human-centred design. This not only increases the perception of high quality and facilitates operation, but also closes an existing gap in the market.
Key take aways
Cell Cassette
Central position within the concept, the design and vision.
Specification sheet
Requirements of the cell cassette, the production plant and human - centred design.
Process
Production process and fundamental user interaction.
Visual Ideation
Process
Design
Vision
STANDOUT EXPERIENCE
Design for the Bold of Racing
Identity & Branding
Color & Texture
Sketching & Modeling
About
The project involved analyzing the visual identity of the a brand and exploring how it could be transferred to a new product that appeals to the target audience. The focus was on aligning brand values with user expectations. The goal was to develop a design that not only reflects the essence of the brand but also meets technical requirements.
Expanding the
product portfolio
The Pressure of a constantly
changing world
Chance
Increasing complexity and parallel changes in the world present organisations with the challenge of having to change profoundly in order to continue to survive. One example is the new technical possibilities, which are overwhelming due to their increasing speed and do not leave enough room for evolutionary adaptation. After all, those who move with the times know that what was true yesterday may no longer be true today.
Transformation
A key concept of our time. It describes a change in form, structure or shape with or without loss of content or substance from an initial state to a target state. In the context of business management, transformation refers to the process of profound change in an organisation in which business models and processes are reorganised by methodically adapting skills and resources.
